The “Ferragamo Women” series of short films features actors Lin Yichen and Yang Jinhua, singer Ji Ke Junyi, photographer Chen Man, and brand owner Shen Li. In the camera, they each wear Ferragamo clothing, shoes, and handbags, and share different life experiences and insights.
It’s actually a long process for a person to have courage, “Lin Yichen said when talking about courage.” Through the tempering and accumulation of time, that confidence and courage will gradually emerge. “” We are often confused by thinking too much and doing too little… It’s right to go left and right, as long as you go, it’s more effective than stopping in front of you, “Shen Li also expressed a similar view in the conversation.” Life can be unlimited, and it’s never too late to start at any time
Each scene in the film reflects the multifaceted image of Ferragamo women – independent, elegant, confident, brave, and possessing their own attitude.
The core items of Ferragamo’s latest collection undoubtedly perfectly present the different attitudes and personalities of the five individuals, including iconic products such as the Hug handbag, Star handbag, and brand new ballet shoes.
As an Italian brand known for its exquisite leather craftsmanship, Ferragamo’s emphasis on shoes and bags is not surprising. Davis’ refreshed interpretation of the brand’s collection of women’s shoes showcases Ferragamo’s diversity in modern women’s wardrobes and has sparked discussions on social media. It is reported that the new ballet flats are selling well and have become one of the top five best-selling women’s shoes on Tmall in recent months, helping Ferragamo continue to climb in the Re Hub Compass index for the second quarter of 2024.
