On August 2, 2024, MO&Co. announced that supermodel Kendall Jenner had become the new spokesperson for its high-end series NOIR. As one of the most globally influential women, Kendall Jenner portrays her unique and independent self that belongs to cool girls. Her distinctive fashion style and relaxed and free spirited demeanor are in line with the GIRL POWER spirit that MO&Co. hopes to convey to the younger generation.
MO&Co.’s classic cool and stylish style collides with Kendall Jenner’s unrestrained freedom, leading the philosophy of loose and slim fitting combinations in harmony. A long suit paired with a tight fitting interior showcases a sleek and fashionable urban workplace style, while a leather jacket paired with a chiffon skirt collides softness and toughness. Unconsciously revealing a casual detachment from affectation, stretching the comfortable, unrestrained, and confident inner state of women.
Through this official announcement, MO&Co. encourages every woman to bravely explore their own boundaries, embrace individuality with fearlessness, and make fashion a magnificent stage for self declaration. No need to hide, refuse to conform, examine fashion, life, and self-worth from a unique perspective, interpret your own trendy philosophy with every outfit and choice.
