Davis explained to me that Maximilian was founded during the Black Lives Matters movement, and he hopes to use this brand to showcase a black narrative that is different from subcultures and street clothing, and to use imagery to let people of color decide what they want to say. The elegance of black people is a broad sense of elegance, a rebellion against mainstream narratives, images, and stereotypes, although it appears unrelated to rebellion on the surface.
Despite the positive development momentum of Maximilian – not only favored by international retailers, but also by celebrities such as Dua Lipa, Rihanna, Kim Kardashian, etc. – after joining Ferraramo, Davis chose to temporarily shelve his personal brand. At that time, he had already qualified for the LVMH semi-finals and withdrew midway. On the one hand, this is because he wants to focus his attention on the “new project” of Ferragamo; On the other hand, it is also because his eponymous brand is still seeking support. “As a young designer, for a new brand and business, you must learn and master a lot of things, and also find a lot of support, financial, operational, emotional… every kind of support.” He admitted, “I think Ferraramo has provided me with everything. I can build a team, and I have also joined a team. Why not?”
