jimmy choo

Jimmy Choo brand significance

Jimmy Choo is a prestigious fashion and lifestyle brand renowned for its charm, confidence, and unique style.


The brand originated from the custom shoe business founded by Mr. Jimmy Choo, a skilled shoemaker, in the early 1990s in the East End of London. At that time, the customers were mainly celebrities from around the world, including the late British Princess Diana. Jimmy Choo’s brand company was officially established in 1996. At the time, Tamara Mello, the recipient of the Order of the British Empire (OBE), who was still working as a fashion accessory editor for the British version of Vogue, decided to co founded the classic Jimmy Choo brand with Mr. Chou after discovering his talent and unlimited business opportunities in the high-end footwear market. At the same time, Mr. Zhou Yangjie’s niece Sandra Choi also joined the brand and became the creative director of the brand.


With its sexy cut, fashionable design, and excellent Italian craftsmanship, Jimmy Choo won the hearts of a group of highly demanding customers, making the brand’s first design series an unprecedented success. With the goal of becoming an international luxury fashion and lifestyle brand, Jimmy Choo is committed to attracting foreign investment and actively expanding its product range, sales channels, and store layout. Mr. Zhou Yangjie and Tamara Mellon left the brand in 2001 and 2011 respectively.


As a pioneer in celebrity fashion design, Jimmy Choo was one of the first brands to introduce glamorous shoes and handbags to Hollywood, and the starry red carpet is undoubtedly an ideal stage to showcase the brand’s brilliant charm. Jimmy Choo has developed into a fashion icon highly respected by celebrities, royalty, musicians, and even heads of state.


Due to its popularity among celebrities, the brand’s business has been able to develop rapidly. Filmed by renowned photographers such as Mario Testino, Terry Richardson, and Steven Meisel, this bold and dramatic series of advertisements showcases the image of a charming female powerhouse wearing gorgeous high heels and holding a gorgeous handbag, as if casting a golden light on the brand, further deepening its alluring image.

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